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Engaging Travelers to Embrace More Sustainable Behaviours

A new report by Accor, Booking.com, and the University of Surrey finds that clear communication, comfort-focused messaging, empowerment, and a sense of home motivate travelers to adopt sustainable behaviors, boosting trust, satisfaction, and responsible travel choices.

Source: GSTC council
Serving Up Solutions: Hilton’s Efforts in Reducing Food Waste and Reimagining a More Responsible Plate

Hilton marks Stop Food Waste Day by becoming the first hospitality firm to sign the U.S. Food Waste Pact. Through AI, partnerships, and zero-waste menus, Hilton is reducing food waste across 8,600+ hotels, saving meals, cutting emissions, and driving sustainable dining worldwide.

The Sustainability Initiatives That Each Major US Airline Is Taking to Make Flying Greener

Major U.S. airlines—Alaska, Hawaiian, JetBlue, American, United, Southwest, Delta—are investing in SAF, efficient aircraft, AI route tools, and carbon capture. Sustainability efforts include waste reduction, contrail avoidance, and green airport design.

Source: Matador Network
Hilton Sofia Joins Clean the World’s Global Hospitality Recycling Program in Sofia, Bulgaria

Hilton Sofia boosts sustainability via amenity recycling, energy-efficient tech, plastic-free practices, local sourcing, food waste reduction, rooftop beehives, community support, green travel, and performance tracking through Hilton’s LightStay platform.

Source: Clean the World
United invests in blended wing aircraft start-up JetZero

The company is creating an aircraft design that has the potential to deliver jet fuel efficiency and a greatly enhanced customer experience.

Wizz Air Launches Net Zero Plan Focused Primarily on Sustainable Aviation Fuel

Wizz Air announced today the launch of “Flying Towards Net Zero,” its new roadmap outlining its plan to achieve its goal to reach net zero by 2050. The new plan envisions emissions reductions of nearly 90% by the airline with the bulk to be achieved through the use of sustainable aviation fuel (SAF)

Source: ESG Today
Taiwan starts sustainable aviation fuel supply for domestic carriers

Taiwan supplied for the first time a blend of sustainable aviation fuel (SAF) to refuel planes owned by three domestic carriers at several airports across the country, the Civil Aviation Administration (CAA) said on Wednesday.

Source: Reuters
SAS launches “Flavors by SAS” to elevate inflight dining with global cuisine and sustainable design

Starting October 1, 2025, SAS will introduce "Flavors by SAS," a new in-flight dining concept with rotating international menus, tiered service, and sustainable options. It replaces the New Nordic model, starting on European Business Class flights and expanding to lounges and intercontinental routes

Source: Aviation 24
Eco-Tax Flight 2025: Which Plane Tickets Will Cost (A Lot) More and How to Avoid Them

In 2025, France raised the eco-flight ✈️ tax to fund green efforts and cut deficits. Long-haul, business, and private flights see steep hikes, pushing travelers to choose trains or economy. The reform targets carbon cuts and wealthy fliers, though debate over fairness remains.